Mar 7, 2024

Document Your Journey to Engage and Grow Your Audience

Document Your Journey to Engage and Grow Your Audience
Learn how to document your journey, focusing on capturing real experiences as they happen to build authenticity and engage audiences.
min read
Blaze Team
Blaze Team

Is content creation burnout knocking at your door? Pivot to ‘document don’t create’ and let your daily life do the talking. This strategy streamlines your workflow and resonates more authentically with your audience. Ready to learn how? Dive into our hands-on guide for turning real moments into compelling content and keeping your strategy sustainable and connected.

Key Takeaways

  • The Document Don’t Create mindset focuses on capturing real experiences as they happen to build authenticity and engage audiences, rather than inventing new content, thus allowing for consistency and a deeper connection with the audience.
  • Consistency in documenting is crucial for success in personal branding and business; using different content formats, like videos and podcasts, helps maintain interest and makes the brand relatable and trustworthy over time.
  • Overcoming challenges such as resource limitations and fear of sharing personal experiences is part of adopting the Document Don’t Create approach, but through tools, collaboration, and a focus on both quality and quantity, these obstacles can be navigated effectively.

Embracing the Document Don't Create Mindset

A person holding a camera to capture authentic moments

The Document Don’t Create mindset is all about:

  • capturing your experiences and ideas as they happen
  • instead of trying to constantly invent new content
  • offering a genuine, behind-the-scenes look at your journey
  • building authenticity and engaging your audience in a way traditional content creation often fails to do.

When you document, you’re not just churning out material, you’re capturing and sharing your experiences, insights, and processes in your own words. This brings out content that’s more genuine and relatable because it gives a peek into your journey. It also promotes consistency and continuous improvement as you learn from your documented content and make changes.

This mindset is great for building a personal brand, engaging your audience, and making content that deeply connects with them.

Understanding the Difference Between Creating and Documenting

The difference between content creation and documentation lies in the approach. Traditionally, content creation involves intentionally making new and original content, like writing blogs, making videos, creating graphics, or recording podcasts. On the other hand, when you document, you’re showing your audience the day-to-day happenings of your business or personal journey through social media posts, blogs, vlogs, or any other content that gives a real-time look at what’s going on.

Documenting is more effective than creating in content marketing because it allows you to focus on capturing and sharing real-time experiences, insights, and stories instead of constantly trying to come up with new content. This not only helps in building trust and engagement with your audience but also ensures a steady stream of content, making it easier to stick to a content strategy in the long run.

The Power of Authenticity in Personal Brand Building

Being authentic in personal branding is a big deal because it helps you gain trust and credibility with your audience. When you’re real about your strengths and weaknesses, people are more likely to relate to you and trust your brand.

Documenting helps to showcase the real and transparent aspects of your life, which in turn helps in creating a personal brand that truly connects with your audience. It allows you to:

  • Show your true self
  • Build credibility in your personal brand
  • Be creative in the way you document your experiences
  • Make your content more engaging and appealing to your audience.

Implementing the Document Don't Create Approach

To effectively implement the document don’t create strategy, you need to:

  • Involve your audience
  • Focus on human interest and authenticity
  • Emphasize the importance of producing content consistently instead of striving for perfection.

When it comes to documenting your experiences, you’ve got plenty of options to choose from:

  • Blog posts
  • Podcasts
  • Videos
  • Infographics
  • Checklists
  • Case studies

The trick is to pick the formats that really match your message and are super interesting for your audience, focusing on the most important part of your content.

Start Documenting Your Journey

A person typing on a laptop to document their journey

Documenting your journey allows you to:

  • Share your experiences with your audience, giving them a real look at your process
  • Build stronger connections with your audience
  • Engage your audience better

To document your journey effectively, you can start by:

  • Defining your purpose
  • Being true to yourself
  • Giving chances for feedback
  • Using technology tools
  • Always looking back and finding ways to make your documentation process better

You should pick a medium that you feel comfortable with, like journals, blogs, vlogs, or social media platforms.

Utilizing Different Content Formats

There are various content formats you can choose to document experiences, such as:

  • Checklists
  • Worksheets
  • Tip sheets
  • Interactive white papers
  • Digital magazines
  • Digital reports
  • Annual reports
  • Interactive newsletters

These are just a version of some of the world options most people have.

For instance, video is a highly engaging and strategic format that lets you connect with your audience on a deeper level by documenting real-life experiences, giving a behind-the-scenes look, and focusing on relatable human stories. Similarly, written content, infographics, and images are super effective for documenting experiences. They help reach more people, boost brand presence, engage audiences, make decision-making easier, inform and inspire, and are more likely to be shared and convincing compared to just using text.

Consistency is Key

To keep your documented content consistent, you can try using a content calendar for:

  • Planning
  • Setting up writing guidelines
  • Making a consistency checklist
  • Using batching and automation techniques
  • Staying true to your brand guide and style guide.

Consistently delivering content helps establish a clear brand identity, earn trust and recognition from the audience, and create a unified message and image across different platforms. A content calendar helps you plan and schedule posts ahead of time, so you can keep up a steady flow of communication with your audience and keep them interested.

Leveraging the Document Don't Create Strategy for Business

The Document Don’t Create strategy helps businesses improve customer engagement by stressing the significance of regularly putting out valuable and relevant content. By sharing their insights and experiences, businesses can establish thought leadership and build trust, which in turn helps them attract and keep customers.

Businesses can showcase their culture and expertise through documentation by making content that really reflects their unique brand culture and shows off their industry knowledge. They can do this by making blog posts, videos, and giving an insider’s view of how the company operates and its processes.

Showcasing Company Culture and Expertise

A team of people in a meeting discussing company culture

Company culture is the vibe or atmosphere within a company that boosts employees’ confidence, keeps them driven, and gets everyone on the same page. It reflects the company’s values, beliefs, and goals, and plays a big role in its ongoing success. Documenting company culture allows businesses to share this culture with their audience, building a strong bond and making customers feel all warm and fuzzy inside.

To showcase expertise in a business, you should:

  • Emphasize your communication skills
  • Make sure your documentation is full of useful information
  • Standardize and organize your documents
  • Figure out the purpose of each document
  • Understand who will be reading it
  • Highlight your organizational skills

Collaborating with Influencers and Friends

Teaming up with influencers for content creation can help you:

  • Get more visibility and reach
  • Add authenticity and credibility
  • Reach a large and engaged audience
  • Increase brand visibility
  • Access new audiences
  • Boost engagement
  • Raise awareness
  • Build credibility
  • Drive sales
  • Elevate your brand profile

Working with friends can make your content more genuine by:

  • Ensuring your values match
  • Focusing on being real
  • Creating content that really connects with your audience
  • Letting you be yourself creatively
  • Sharing real moments from your friendships
  • Smoothly including brand messages

Overcoming Common Challenges in Documenting

While the Document Don’t Create approach has its advantages, it is not without challenges. Content creators often face issues like:

  • Fear of losing focus or resources
  • Resistance to change
  • Lack of resources
  • Inadequate skills
  • Inefficient processes
  • Lack of visibility and control
  • Difficulty in collaboration and sharing

To get over the fear of sharing personal experiences in the document don’t create strategy, you can try strategies like stepping out of your comfort zone, sharing with someone safe who will give you positive feedback, and realizing that your fear is telling you to share.

Finding Interesting Content Ideas

Coming up with interesting content ideas is crucial when documenting. You should get to know your audience - what they like, what they need, and what they’re struggling with. You can use email surveys, keep an eye on social media interactions, and pay attention to what customers are saying. Once you understand your audience, you can create content that really speaks to them.

Various tools like:

  • WriterAccess’ AI Content Wizard
  • Impact’s Blog Title Generator
  • Topic wheels
  • Answer the Public
  • Hootsuite’s content ideas tool

Our team can help you in brainstorming and organizing potential content themes and titles, turning your initial idea into a structured plan using a notes app, ready for you to create an engaging post.

Balancing Quality and Quantity

While it’s important to put out a lot of content, the quality of your content is equally, if not more, important. When you put out really good and engaging content, it has a bigger impact on getting your audience involved and influencing their decisions. But, with so much content out there, it’s also important to strike a balance between quality and quantity to stay visible and reach more people.

To ensure both quality and quantity, here are some tips to follow:

  1. Focus on making content that’s really valuable and on point.
  2. Stick to a style guide.
  3. Repurpose content.
  4. Engage with your audience on social media.
  5. Personalize your content.
  6. Tap into your organization’s expertise.
  7. Set clear goals.
  8. Plan, outline, and follow best practices when creating content.
  9. Optimize and edit your content to boost its quality.

By following these tips, you can create content that is both valuable and engaging.

Real-Life Examples of Document Don't Create Success Stories

Seeing others successfully implement the Document Don’t Create approach can be inspiring. There are numerous success stories of individuals and businesses that have effectively used this strategy for their content creation needs.

Gary Vaynerchuk is a perfect example of someone who’s aced the document don’t create approach. He’s been very open about his journey and shared it a lot with his audience. The Star Wars franchise used behind-the-scenes content in a variety of ways to hook in fans and build up its audience.

Gary Vee's Content Empire

A person creating content with a camera similar to Gary Vee's approach

Gary Vaynerchuk, also known as Gary Vee, is a perfect example of someone who’s totally aced the document don’t create approach. He’s been really open about his journey and shared it a lot with his audience. Gary’s content strategy revolves around starting with ‘pillar content’ and then adapting it into shorter segments for various social media platforms, following the inverted pyramid model.

Gary Vee emphasizes:

  • Being genuine and providing value to his audience
  • Focusing on building connections rather than overthinking his content
  • Sharing a lot of different content, like talking about social media strategies and reusing tweets and TikTok videos
  • Posting multiple times a day on different platforms, like about three times a day on Instagram, to stay connected with his audience.

Star Wars and the Power of Behind-the-Scenes Content

Behind-the-scenes footage of the Star Wars production

The Star Wars franchise has also done an excellent job leveraging the power of behind-the-scenes content to engage its massive fan base. They’ve been sharing behind-the-scenes photos and videos which have been keeping fans hooked. It’s like giving them a peek behind the curtain, which not only keeps them interested but also builds a strong bond with them.

Star Wars has put out a bunch of behind-the-scenes content like documentaries such as Empire of Dreams and Anatomy of a Dewback. They’ve also got a special feature called A Conversation with the Masters, and tons of behind-the-scenes images from the eight film saga. This content has really amped up fan engagement, with stats showing that 55% of fans are all over online vlogs, and almost 90% of them are totally hooked on that kind of content.


The Document Don’t Create approach offers a fresh perspective on content creation. By focusing on documenting our experiences and sharing our journey, we produce authentic, engaging content that resonates with our audience. Whether you’re a content creator, a business, or just someone looking to share their story, the Document Don’t Create approach can help you build stronger connections, engage better with your audience, and make your content creation process more efficient and enjoyable.

Frequently Asked Questions

What is document rather than create?

Documenting is a form of creating content that focuses on practicality rather than storytelling or fantasy. It can be a more manageable way to create for many people.

How do you document and not create?

The key to documenting without creating is to keep thorough notes and observations using tools such as a notes app or a blog to track your journey and brand evolution. This will help you document without getting caught up in creating.

How can businesses benefit from this approach?

Businesses can benefit from this approach by showcasing their culture and expertise, collaborating with influencers, and improving customer engagement through valuable and relevant content.

What are some common challenges in implementing this approach?

Implementing this approach can be challenging due to fear of sharing personal experiences, finding interesting content ideas, and balancing quality and quantity. It's important to address these challenges to ensure successful implementation.

Who are some successful examples of this approach?

Successful examples of the Document Don't Create approach include Gary Vaynerchuk and the Star Wars franchise. This approach has helped them achieve great success.