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How Thor Became a LinkedIn Superhero
Thor Hesselberg wasn’t a marketer—he was a recruitment agency founder with deep expertise and little interest in self-promotion. But he knew that trust was earned through visibility. Instead of forcing content into his busy weeks, Thor used Blaze to turn one quiet Friday afternoon into six days of thoughtful, high-performing content. The result? A personal brand that now drives clients to his inbox.
The Reality for Most Entrepreneurs
Thor's situation will sound familiar to many founders: He had expertise to share but limited time to create content. As the founder of a specialized tech recruitment agency, he knew content could help build trust with clients and candidates. But like many entrepreneurs, content creation felt like a luxury he couldn't afford.
"I was stuck in the classic small business trap," Thor explains. "I knew I needed marketing to grow, but couldn't justify hiring someone to do it. And as an introvert from Norway, putting myself out there didn't come naturally."
"I was stuck in the classic small business trap. I knew I needed marketing to grow, but couldn't justify hiring someone to do it. And as an introvert from Norway, putting myself out there didn't come naturally."
Making Content Work Overtime
Thor's breakthrough came from treating content like any other business process - something that could be systematized and optimized. Here's exactly how he did it:
- Created a sustainable routine: Set aside 2-3 hours every Friday afternoon for content creation
- Built a content multiplication system: Set aside 2-3 hours every Friday afternoon for content creation
- One long-form article per week
- Repurposed into 2-3 LinkedIn posts
- Each piece personalized using Blaze's Brand Kit
- Focused on measurable metrics: Tracked LinkedIn engagement, inbound leads, and revenue attribution
Time Optimization Process:
- Blog posts: 3-4 days → 1 hour
- Social content: Created in batches
- Communications: Automated across channels
- Quality assurance: Built into the system
The Results: Marketing That Actually Works
Within 6 months, Thor's systematic approach delivered clear ROI:
- LinkedIn engagement soared from 15,000 to over 100,000 annually
- Revenue doubled year-over-year
- Content creation time reduced to 2-3 hours per week
- Lead quality: Candidates and clients now reference his content during sales conversations
“That's when I knew we'd built something real - content that actually mattered to our audience.”
The Real Impact: Beyond Just Numbers
The most powerful outcome wasn't just growth - it was building a sustainable marketing engine that could run alongside his core business.
"When I took a break from posting, people actually noticed and asked if everything was okay," Thor shares. "That's when I knew we'd built something real - content that actually mattered to our audience."
Key Lessons for Entrepreneurs
Thor's experience highlights three critical insights for founders:
- Start small but consistent: Focus on a manageable weekly routine rather than sporadic bursts
- Build systems, not one-offs: Create repeatable processes that scale with your time
- Let AI amplify your expertise: Use tools like Blaze to turn industry knowledge into engaging content
What's Next
Thor is now applying these same principles to launch a new venture connecting hiring managers with recruiters across Europe. "We're using Blaze from day one this time," he notes. "Great marketing isn't a luxury anymore - it's a fundamental part of building a modern business."
