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How Steve Built a QUALIFIED Lead FACTORY with Blaze
When web agency veteran Steve Nand sold his first business with 375 monthly recurring clients, he never imagined AI would enable him to rebuild faster than ever. Now with Nexus Global, his 12-person team leverages Blaze to handle marketing work that would traditionally require 120-200 employees, scaling to a 300-lead pipeline and driving website conversions up a "hundredfold."
The Agency Scale Challenge
As president of Nexus Global, Steve faced the modern agency growth paradox:
- Creating unique content across multiple platforms for numerous clients
- Maintaining consistent voice while varying messaging for different channels
- Managing complex client workflows with a lean team
- Delivering proposals quickly without sacrificing quality
- Scaling operations without proportionally growing headcount
"In the old days, taking a month to complete a client project was normal," Steve explains. "Now I can finish it in minutes. That's the magic formula for us."
Building a Scalable Agency Model
Steve's team created a systematic approach to client services with Blaze at its core:
- Complete content packages for clients across all channels
- AI-driven websites with integrated content solutions
- Blog posts on a daily basis with 365 days of social media content
- Flash sale bundles with complete content packages
- Human quality review to ensure everything "makes sense"
"When you have one to ten accounts, no problem. But once we get into 30-40 clients, we needed a way to automate without sending the wrong content to the wrong client."
The Results: From Proposal to Pipeline
The impact on Nexus Global's business has been dramatic:
- Proposal delivery: Weeks → Hours
- Client conversions: "Minimal" → "Hundredfold" increase
- Website traffic: "Skyrocketed" after content improvements
- Active pipeline: 300 qualified leads from flash sale campaign
- Content-specific interest: 20% of leads seeking content-only services
The Real Impact: Efficiency and Scale
The most powerful outcome wasn't just time savings – it was transforming the entire business model:
"Our investor mandate is to get 100 clients in the next 90 days," Steve shares. "Instead of taking a month to complete a client project, I can finish it in minutes. That's the bottom line for me - now I can scale our business."
Key Lessons for Agency Owners
Steve's experience highlights three critical insights:
- Set and forget workflows: Automate content across platforms and channels
- Human review layer: Keep quality high while leveraging AI speed
- Bundled solutions: Package content creation with other services for higher value
"With one click, I'm doing 50 different components. Once we set up their accounts, you could automate everything going forward.”
The Human Touch Advantage
For Steve, Blaze's unique combination of automation and personalization makes it stand out:
"We have other tools, but they're not so easy to use and require a lot of manual input," he explains. "With Blaze, we don't require a lot of manual input. When we have multiple clients, it's easier for our team members to program it the way we want and then set it and forget it. That's kind of the mandate we go by."
