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Seth's 6-month web traffic miracle
When Seth Shoultes bought a failing garage door company in Utah, he inherited a forgotten website, poor reviews, and zero visibility. With no time to spare and no team to help, he turned to Blaze. What started as a DIY SEO experiment turned into a full-scale marketing system that pushed his business to the top of Google—and onto a competitor’s acquisition radar.
Starting From Behind
When Seth bought Garage Door Pros, the business wasn't exactly standing out:
- Buried on page 5 of Google
- Losing business to larger competitors
- Drowning in poor customer reviews
- No systematic approach to marketing
"The previous owner had basically given up. The website had been around since 2017, but nobody was actually using it to grow the business.”
The Real Problem: Time
Like most small business owners, Seth was caught in the classic time trap:
- 3-4 hours needed to write a blog post
- Endless customer service demands
- Daily field operations consuming work hours
- Staff training and management commitments
"After handling everything else, marketing became impossible," Seth recalls. "I knew content was the key to ranking on Google, but I couldn't justify spending half a day writing one blog post."
Making Marketing Work
In January 2024, Seth put together a content strategy with Blaze that would work with his busy owner's schedule:
- Content Creation System:
- 2 high-quality blog posts weekly
- 20 minutes per post using Blaze
- Location-specific keywords for local SEO
- Customer stories as content fuel
- Strategic Planning:
- Content calendar for consistency
- Brand Kit templates for speed
- Customer review integration
- Local market targeting
The Results: Marketing That Actually Performed
Within months, the numbers started to show Seth's creativity paying off:
- Organic website visits: 801 → 2,026 visits (153% increase)
- Direct traffic: 568 → 1,000+ visits (76% increase)
- Overall engagement: +38%
- Content creation: 4 hours → 20 minutes per post
- Google ranking: Page 5 → Page 1
“When content becomes easy, your whole life changes.”
The Unexpected Outcome: An Acquisition
Seth's systematic approach to content didn't just improve metrics – it caught the attention of a major competitor.
"We started outranking statewide companies in local searches," Seth explains. "One of them decided it was easier to buy us than compete with us."
The acquisition included a $1,500 monthly contract for Seth to continue managing their SEO strategy. "Now I get to watch that same system scale across multiple states," he notes.
Key Lessons for Small Business Owners
Seth's experience highlights three critical insights:
- Start with systems: Create repeatable processes that work with your schedule
- Think local first: Dominate your immediate market before expanding
- Let AI do the heavy lifting: Use tools like Blaze to create professional content in minutes, not hours
The Real Impact: Beyond Just Rankings
The time saved through systematic content creation gave Seth freedom to pursue other interests: "I actually had time for my small farm – chickens, turkeys, peacocks. When content becomes easy, your whole life changes."
But the most powerful validation came from customers: "People kept saying 'We found you on Google, reading your stories.' That's when I knew we weren't just creating content – we were building real business value."
