From 3 Keywords to 200: how Sally conquered SEO WITH BLAZE

When pharmacist Sally Hines launched her RX Warrior supplement line in 2023, converting her medical expertise into marketing content seemed impossible. Within months of implementing Blaze, her one-person operation went from ranking for just 3 keywords to over 200, significantly boosting website visitors and driving direct product sales.

The Knowledge Translation Challenge

As the founder of RX Warrior LLC, Sally faced hurdles converting her clinical knowledge into customer-friendly content:

• Struggling to write just one blog post every two weeks
• Spending hours researching references and citations
• Translating scientific information into engaging content
• Paying four times Blaze's price for inferior AI tools
• Building an entire marketing operation as a solopreneur

"As a pharmacist, I'm used to being very educational and to-the-point about things," Sally explains. "But with SEO and getting people to read it, you've got to write in a way that people understand."

Building a Content-Driven Brand

Instead of continuing to struggle alone, Sally developed a systematic approach:

• Daily blog posts instead of bi-weekly publishing
• 3-5 social media posts weekly across multiple platforms
• Expanding from 600-word posts to 1,500-word comprehensive guides
• Converting blog content into social media updates
• Targeting specific product categories with relevant content

The Results: Dramatic Growth

Sally's systematic approach delivered remarkable results:

• SEO keywords: 3 → 200+ rankings
• Blog frequency: Bi-weekly → Daily publication
• Word count: 600 words → 1,500-word comprehensive guides
• Content scope: Expanded from blogs to social media content
• Direct sales: Attributable purchases from content marketing

The Real Impact: Beyond Just Traffic

The most powerful outcome wasn't just improved metrics – it was enabling Sally to expand her operation:

"It's really freed me up to be able to do multiple things at once instead of just writing blog content," Sally shares. "I've been able to write blog content and social media content, and I'm trying to get into making video content. Before I hire somebody to do something, I want to understand how to do it myself."

Key Lessons for DTC Entrepreneurs

Sally's experience highlights three critical insights:

1. Leverage expertise with AI: Technical knowledge becomes digestible content
2. Content connects channels: Blog posts drive social media engagement
3. Quality drives sales: Her collagen supplementation content directly generated purchases