.svg)
How Rick's Creative Agency Revitalized Client Relationships with Blaze
After years managing social media for Jazz'd Creative's diverse clientele, Rick Schrand faced content burnout. Within just one month of implementing Blaze, engagement jumped 30% for one client, phone calls tripled, and Rick reclaimed over 35 hours of creative time.
The Content Refresh Challenge
As business manager for his digital marketing agency in Fairhope, Alabama, Rick juggled multiple creative demands:
- Managing social media for 10 diverse clients across various industries
- Creating 3-5 weekly posts for each client, many with 5-10 year relationships
- Writing company blog content that had been neglected for years
- Generating fresh ideas for specialized fields he had limited knowledge of
- Balancing content creation with his other roles in graphic design and video editing
"When you do that with a client that you've had for five, six, seven, ten years, it starts getting stale," Rick explains. "One person can only write so many ways."
Breaking Through Creative Blocks
Rather than continuing to struggle alone, Rick developed a unique approach with Blaze:
- Generating multiple versions of posts using different voices and tones
- Mixing and matching elements from various outputs to create unique content
- Using AI to explain complex topics in relatable terms
- Testing new angles on familiar topics for long-term clients
“Blaze surprised the heck out of me. It came up with content that's actually what my client would say, actually how I would write it.”
The Results: Engagement That Matters
Within just one month of implementing this system:
- A local services client's audience increased 30% in three weeks
- Client phone calls jumped from 1-2 daily to 3-5 daily
- Engagement quality improved, with more written comments versus simple likes
- Every client saw engagement increases (average 30%)
- 35+ hours of creative time saved (equivalent to a full work week)
The Real Impact: Beyond Time Savings
The most powerful outcome wasn't just efficiency – it was enabling Rick to reclaim his creative energy:
"What it's been able to do is free me up to hone some of the other skills that I utilize," Rick shares. "I'm also a graphic designer. I do 3D modeling and video editing. By freeing up that time, I'm able to do valuable work for our clients."
Key Lessons for Creative Agencies
Rick's experience highlights three critical insights:
- Voice variety matters: Multiple approaches keep long-term clients' content fresh
- Mix and match for uniqueness: Combine different AI outputs for truly custom content
- Technical translation: Use AI to make complex topics more accessible to audiences
“What it helped me do is come up with the correct visualization to enhance the verbal message. Customer engagement for our clients has increased by about 30% over the three weeks we've been using it.”
The Dream Employee
For Rick, Blaze has become an invaluable team member at Jazz Creative:
"Blaze is definitely that employee that I've been looking for that can get in there and just find the right tone and the right message," he explains. "It's that employee that doesn't run out of ideas and keeps things fresh and basically shows me up. And I'm really happy with that."
