How Keith MADE A SALES MIRACLE WITH BLAZE

In the competitive world of property damage inspection, small businesses rarely stand out against industry giants. But Fox Claims Consultants president Keith Brewer transformed a 10-person operation into a recognized industry brand that rivals companies 50 times their size—all through consistent LinkedIn marketing powered by Blaze.

The Small Business Recognition Problem

Competing with a former employer of 1,000+ employees, Keith faced classic small business marketing challenges:

• Manual content creation eating up one full day per week
• Inconsistent posting schedule with multi-day gaps
• Difficult to maintain presence while attending trade shows
• Limited brand recognition among insurance carriers and contractors
• Cold outreach as primary lead generation method

"I would say it was fun, but whenever we got busy it was not fun," Keith explains. "Sometimes I would spend one day out of the week focusing on just content when I could have been presenting something to the carriers."

Building a Consistent Brand Presence

Keith and his partner created a streamlined LinkedIn strategy with Blaze:

• Daily content posting with strategic timing around team meetings
• Branded templates that automatically maintain visual consistency
• AI-generated imagery that rivals professional design
• Weekend scheduling for consistent weekday presence

The Results: 
From Unknown to Industry Recognition

The impact of consistent branding has been transformative:

• LinkedIn followers: 100% increase in six months
• Lead generation: Shifted from cold outreach to inbound requests
• Event attendance: Recognition at industry conferences before arrival
• Time savings: Full day of content work reduced to 2-3 hours weekly

The Real Impact: From Cold Calls to Warm Leads

The most powerful outcome wasn't just efficiency – it was transforming their business development model:

"It's no longer cold leads," Keith shares. "In the past, I would reach out to a bunch of people. But now people are reaching out to us. And I know if you're reaching out to me, you're interested. It's easier to answer those phone calls because you know they're not just going to ask questions – they already know your brand."

Key Lessons for Small Business Owners

Keith's experience highlights three critical insights:

1. Strategic timing matters: Posting right before industry team meetings increases visibility
2. Branding creates presence: Consistent visuals make small businesses appear larger and generate organic interest
3. Content powers in-person events: Online recognition amplifies conference sponsorships