Blaze vs Sprout Social (2026): Prices, Trials and Features Compared

Updated November 8, 2026. Prices are from each tool's own pricing page on that date.

Blaze or Sprout Social? Pick Sprout Social if a team answers comments, messages and reviews all day and needs detailed reports: plans start at $99 a month per person billed monthly ($79 billed yearly), with a 30-day free trial. Pick Blaze if you want the posts written and designed for you: it makes posts, carousels and short videos in your brand and schedules them, from $79 a month with a 7-day free trial.

Blaze's home screen for a bakery on day one, with its first post drafted, next to Sprout Social's publishing page at sproutsocial.com/features/social-media-publishing — Left: Blaze on day one for Little Ember, a made-up bakery. Right: Sprout Social's own product page, sproutsocial.com/features/social-media-publishing, captured November 8, 2026.

Blaze vs Sprout Social at a glance

Bar chart of monthly prices in US dollars, billed monthly: Blaze Starter $79 and Blaze Growth $149 compared with Sprout Social Essentials at $99 and Standard at $249 per person — Monthly prices from each tool's own pricing page, checked November 8, 2026.

	Blaze	Sprout Social
Starting price	Starter $79 a month (3 posting accounts, 1 user); Growth $149 a month (10 accounts, unlimited users)	Essentials $99 a month per person ($79 billed yearly), 5 social profiles; Standard $249 ($199 billed yearly); Professional $399 ($299 billed yearly), unlimited profiles
Free plan or trial	No free plan; 7-day trial, no credit card	No free plan on its pricing page; 30-day trial, no credit card
Networks	Instagram, Facebook, LinkedIn, X, TikTok, YouTube Shorts, Google Business Profile	Instagram, Facebook, LinkedIn, X, TikTok, YouTube, Pinterest, Threads, Bluesky, Reddit, Snapchat
AI help	Writes and designs posts, carousels and short videos in your brand	Suggests captions and alt text, drafts replies and post variations; no AI image maker found on its site
Approvals	Growth plan	Approval workflows (its pricing page does not say which plan)
Works with Claude and ChatGPT	Yes: Claude, ChatGPT, Codex, Cursor	No MCP server listed on its own site

The main difference

Sprout Social is built for teams that run social media all day: one inbox for comments and messages, listening, review replies and detailed reports, priced per person. Blaze is built for owners who need the posts made: it writes and designs them in your brand and puts them on a calendar. If you have a social team, Sprout gives them more tools. If you are the team, Blaze does the making.

When to pick Sprout Social

Several people answer comments, messages and reviews from one shared inbox.
You post to Pinterest, Threads, Bluesky, Reddit or Snapchat. Blaze doesn't.
You want suggested times to post. Sprout's Optimal Send Times looks at 16 weeks of your audience data.
You want a long trial: 30 days, no credit card.

When to pick Blaze

Pick Blaze if you want the posts made as well as scheduled. It writes and designs posts, carousels and short videos in your brand, puts them on one calendar, and publishes them to Instagram, Facebook, LinkedIn, X, TikTok, YouTube Shorts and Google Business Profile. Autopilot can make a week's batch for you to review before anything goes out.

Blaze home screen for a bakery on its first day, with the first post and a new page waiting for approval — Day one: Blaze has read the website, drafted the first post, and lists what needs your OK. Shown with Little Ember, a made-up bakery.

Price: Starter $79 a month for 3 posting accounts and 600 credits; Growth $149 a month for 10 accounts, 1,500 credits, unlimited users and approvals. A post costs 1 credit.
Trial: 7 days, no credit card. There is no free plan.
From an AI assistant: the Blaze MCP server lets Claude, ChatGPT, Codex and Cursor make and schedule posts in Blaze, saved as drafts first.
Limits: no Pinterest, Threads or Bluesky posting, TikTok is video only, and YouTube is Shorts only.

Blaze offering three post looks made from a bakery's own photos and colors — Three looks made from your own photos and colors. Blaze starts every post from the one you pick.

Blaze listing the writing rules it found on a bakery's website, such as short sentences and exact times — How you write, read from your website. Every draft is checked against these rules.

What each costs

For one person: Sprout Social Essentials covers up to 5 profiles for $99 a month billed monthly, or $79 a month billed yearly. Blaze Starter is $79 a month for 3 posting accounts, with the posts made for you. For a team of 3: Sprout Standard is $747 a month billed monthly ($597 billed yearly). Blaze Growth is $149 a month for 10 accounts and unlimited users.

Questions people ask

Is Blaze cheaper than Sprout Social?

For one person, Blaze Starter ($79 a month) costs less than Sprout Essentials billed monthly ($99) and the same as Essentials billed yearly ($79). For a team, Blaze costs far less: Growth is $149 a month with unlimited users, while Sprout charges for each person.

Does Sprout Social make posts with AI?

Its AI suggests captions, alt text, replies and post variations. We found no AI image or video maker on Sprout Social's site.

Do Blaze and Sprout Social work with Claude and ChatGPT?

Blaze does, through its MCP server, which can also make the images, carousels and videos. We found no MCP server on Sprout Social's own site on November 8, 2026.

For more tools side by side, see the 9 social media schedulers compared on price, or how Blaze schedules your posts.

Blaze vs Sprout Social: Which Social Media Tool Is Right for You? (2026)