Blaze vs Metricool (2026): Prices, Free Plans and Features

Updated November 6, 2026. Prices are from each tool's own pricing page on that date.

Blaze or Metricool? Metricool is the better value if you make your own posts and care most about numbers: it has a free plan, Starter from $25 a month ($20 billed yearly) for up to 5 brands, and detailed analytics and reports. Blaze is for when you need the posts made: it writes and designs posts, carousels and short videos in your brand and schedules them, from $79 a month.

Blaze's home screen for a bakery on day one, with its first post drafted, next to Metricool's scheduling page at metricool.com/planner — Left: Blaze on day one for Little Ember, a made-up bakery. Right: Metricool's own product page, metricool.com/planner, captured November 8, 2026.

Blaze vs Metricool at a glance

Bar chart of monthly prices in US dollars: Blaze Starter $79 compared with Metricool Starter $25 billed monthly or $20 billed yearly, and Metricool Free at $0 — Monthly prices from each tool's own pricing page, checked November 6, 2026.

	Blaze	Metricool
Starting price	Starter $79 a month (3 posting accounts, 1 user); Growth $149 a month (10 accounts, unlimited users)	Starter from $25 a month ($20 billed yearly) for up to 5 brands; Advanced from $67 ($53 billed yearly)
Free plan or trial	No free plan; 7-day trial, no credit card	Free plan: 1 brand, 20 posts a month, no LinkedIn or X
Networks	Instagram, Facebook, LinkedIn, X, TikTok, YouTube Shorts, Google Business Profile	Instagram, Facebook, LinkedIn (paid plans), X ($10 a month per account), TikTok, YouTube, Pinterest, Threads, Bluesky, Google Business Profile
AI help	Writes and designs posts, carousels and short videos in your brand	AI Social Media Assistant for captions, 20 credits per brand a month on Starter
Analytics	Insights for each account over 7 or 30 days, history up to a year	Full history on paid plans, PDF and PowerPoint reports, competitor tracking
Approvals	Growth plan	Advanced and Custom
Works with Claude and ChatGPT	Yes: Claude, ChatGPT, Codex, Cursor	Yes, MCP server on every plan, including Free

The main difference

Metricool is a scheduler built around analytics, priced by the number of brands, which suits agencies and social media managers. Blaze is built around making the content, priced by the number of posting accounts, which suits a business doing its own marketing.

When to pick Metricool

You want a free plan or the lowest price for several brands.
Reports for clients matter: PDF and PowerPoint reports start on Starter.
You post to Pinterest, Threads or Bluesky.
You want to track competitors' accounts.

When to pick Blaze

Pick Blaze if you want the posts made as well as scheduled. It writes and designs posts, carousels and short videos in your brand, puts them on one calendar, and publishes them to Instagram, Facebook, LinkedIn, X, TikTok, YouTube Shorts and Google Business Profile. Autopilot can make a week's batch for you to review before anything goes out.

Blaze home screen for a bakery on its first day, with the first post and a new page waiting for approval — Day one: Blaze has read the website, drafted the first post, and lists what needs your OK. Shown with Little Ember, a made-up bakery.

Price: Starter $79 a month for 3 posting accounts and 600 credits; Growth $149 a month for 10 accounts, 1,500 credits, unlimited users and approvals. A post costs 1 credit.
Trial: 7 days, no credit card. There is no free plan.
From an AI assistant: the Blaze MCP server lets Claude, ChatGPT, Codex and Cursor make and schedule posts in Blaze, saved as drafts first.
Limits: no Pinterest, Threads or Bluesky posting, TikTok is video only, and YouTube is Shorts only.

Blaze offering three post looks made from a bakery's own photos and colors — Three looks made from your own photos and colors. Blaze starts every post from the one you pick.

Blaze listing the writing rules it found on a bakery's website, such as short sentences and exact times — How you write, read from your website. Every draft is checked against these rules.

Questions people ask

Is Metricool free?

It has a free plan for 1 brand with 20 posts a month and 30 days of analytics, without LinkedIn or X.

Does Metricool cost extra for X?

Yes, $10 a month per X account. Blaze includes X in its posting accounts.

Do Blaze and Metricool work with Claude?

Yes. Both have an MCP server; Metricool includes it on every plan, even Free. Blaze's can also make the images, carousels and videos.

For more tools side by side, see the 9 social media schedulers compared on price, or how Blaze schedules your posts.

Blaze vs Metricool: Which Social Media Tool Fits You? (2026)