Blaze vs Hootsuite (2026): Prices and Features Compared

Updated November 6, 2026. Prices are from each tool's own pricing page on that date.

Blaze or Hootsuite? Hootsuite is built for social media teams at larger brands: a shared inbox, listening, approvals and reports, from $99 per user a month billed yearly. Blaze is built for a small business that needs the posts made: it writes and designs posts, carousels and short videos and schedules them, from $79 a month for the whole account. If one or two people run your social media, Blaze costs less and does more of the work. If a team answers messages all day, Hootsuite fits better.

Blaze's home screen for a bakery on day one, with its first post drafted, next to Hootsuite's scheduling page at hootsuite.com/platform/publish — Left: Blaze on day one for Little Ember, a made-up bakery. Right: Hootsuite's own product page, hootsuite.com/platform/publish, captured November 8, 2026.

Blaze vs Hootsuite at a glance

Bar chart of monthly prices in US dollars: Blaze Starter $79, Blaze Growth $149, Hootsuite Standard $99 for 1 user and $198 for 2 users, billed yearly — Monthly prices from each tool's own pricing page, checked November 6, 2026.

	Blaze	Hootsuite
Starting price	Starter $79 a month (3 posting accounts, 1 user); Growth $149 a month (10 accounts, unlimited users)	Standard $99 per user a month, Professional $199, Advanced $399, all billed yearly (monthly billing costs more; the price isn't listed)
Free plan or trial	No free plan; 7-day trial, no credit card	No free plan; 14-day trial
Accounts	3 on Starter, 10 on Growth	10 on Standard, unlimited from Professional
Networks	Instagram, Facebook, LinkedIn, X, TikTok, YouTube Shorts, Google Business Profile	Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, WhatsApp, Pinterest, Bluesky (paid plans); Google Business Profile through a separate app
AI help	Writes and designs posts, carousels and short videos in your brand	Wisdom writes posts and makes images, 100 AI credits a month
Inbox and listening	Not part of Blaze	Shared inbox on all plans; brand monitoring
Approvals	Growth plan	Advanced and Enterprise
Works with Claude and ChatGPT	Yes: Claude, ChatGPT, Codex, Cursor	Yes, MCP connectors for publishing, inbox, listening and advocacy

The main difference

Hootsuite is priced per person and built around managing conversations for a brand with a team. Blaze is priced per account and built around making and posting content for a business without a social media team.

When to pick Hootsuite

Several people answer comments and messages, and you need them in one inbox.
You want to track mentions of your brand or competitors.
You post to Threads, Pinterest, Bluesky or WhatsApp.
You need more than 10 accounts on one plan.

When to pick Blaze

Pick Blaze if you want the posts made as well as scheduled. It writes and designs posts, carousels and short videos in your brand, puts them on one calendar, and publishes them to Instagram, Facebook, LinkedIn, X, TikTok, YouTube Shorts and Google Business Profile. Autopilot can make a week's batch for you to review before anything goes out.

Blaze home screen for a bakery on its first day, with the first post and a new page waiting for approval — Day one: Blaze has read the website, drafted the first post, and lists what needs your OK. Shown with Little Ember, a made-up bakery.

Price: Starter $79 a month for 3 posting accounts and 600 credits; Growth $149 a month for 10 accounts, 1,500 credits, unlimited users and approvals. A post costs 1 credit.
Trial: 7 days, no credit card. There is no free plan.
From an AI assistant: the Blaze MCP server lets Claude, ChatGPT, Codex and Cursor make and schedule posts in Blaze, saved as drafts first.
Limits: no Pinterest, Threads or Bluesky posting, TikTok is video only, and YouTube is Shorts only.

Blaze offering three post looks made from a bakery's own photos and colors — Three looks made from your own photos and colors. Blaze starts every post from the one you pick.

Blaze listing the writing rules it found on a bakery's website, such as short sentences and exact times — How you write, read from your website. Every draft is checked against these rules.

What each costs for a team of 2

Hootsuite Standard: $198 a month billed yearly (2 users at $99). Blaze Growth: $149 a month with unlimited users and 10 accounts.

Questions people ask

Is Blaze cheaper than Hootsuite?

Usually. Blaze Starter is $79 a month; Hootsuite Standard is $99 per user a month billed yearly.

Does Hootsuite have a free plan?

No. It has a 14-day trial. Blaze has a 7-day trial with no credit card.

Which is better for a small business?

If you need the posts made, Blaze. If you need a shared inbox and brand monitoring, Hootsuite.

Weighing other options? See the best Hootsuite alternatives.

For more tools side by side, see the 9 social media schedulers compared on price, or how Blaze schedules your posts.

Blaze vs Hootsuite: Which Is Better for a Small Business? (2026)