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How Betty Built a Movement With Blaze
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For Betty Esperanza, every minute spent on admin meant less time serving kids. As the founder of Skateboards for Hope, she knew awareness was essential—but traditional marketing was too slow, too expensive, and too draining for a grassroots team. So instead of burning out, she built a content engine powered by Blaze that let her scale multilingual storytelling with just one day of work per month.
The Nonprofit Marketing Challenge
As CEO of Skateboards for Hope and director of a children's foundation, Betty faced the classic small nonprofit trap:
- 3-4 days per blog post
- Only 2 full-time employees
- Inconsistent volunteer support
- Need for multilingual content
- Competing with major organizations
"Administration was killing our impact, Every hour spent writing was an hour not spent serving our community."
Building a Marketing Operating System
Instead of hiring expensive agencies or burning out volunteers, Betty created a scalable content system:
1. Content Multiplication Framework:
- 2 blog posts weekly
- 3-5 social posts per week
- Automatic translation (English/French/Spanish)
- One day of batch creation monthly
2. Time Optimization Process:
- Blog posts: 3-4 days → 1 hour
- Social content: Created in batches
- Communications: Automated across channels
- Quality assurance: Built into the system
"with Blaze, we have everything we need - it's our virtual marketing team."
The Results: Marketing That Actually Works
The numbers tell the story:
- Facebook/Instagram impressions: 1400% increase in one week
- LinkedIn engagement: 5 → 50-100 interactions per post
- Audience: 10,000+ engaged followers
- Content creation: 75% time savings
The Real Impact: Beyond Just Numbers
The most powerful outcome wasn't metrics - it was transforming how a small nonprofit operates:
"We can't compete with corporations who have entire marketing agencies," Betty notes.”
"But with Blaze, we have everything we need - it's our virtual marketing team."
Key Lessons for Small Organizations
Betty's experience highlights three critical insights:
- Batch your work: Create a month's content in one day
- Think multilingual: Reach diverse audiences efficiently
- Focus on mission: Let AI handle the administrative load
From Implementation to Impact
The systematic approach transformed both foundations:
- Board and stakeholder impressed with content quality
- More time for fundraising and program development
- Consistent engagement with supporters
- Professional presence across all channels
The Mission Effect
Most importantly, better marketing meant better service: "Now I can actually do my job - business development, fundraising, and serving our community," Betty explains. "We're not just creating content - we're advancing our mission."
Her advice to other nonprofits? "Get over the fear of AI - it's here to stay. You're the conductor of this orchestra. You can't reinvent the wheel, but you can create amazing content that engages your community while staying focused on impact."
