TikTok Analytics Tools in 2026: 5 Compared
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Updated November 5, 2026. Prices and analytics limits are from each tool's own pricing page on that date; the TikTok section is from TikTok's Help Center on the same day.
What is the best TikTok analytics tool? Start with the analytics built into TikTok Studio, which cover your account and each video. Add a tool when you want TikTok next to your other networks or a longer record. Later lists TikTok analytics on every plan, from $18.75 a month billed yearly, and Metricool has a free plan with 30 days of analytics.
TikTok analytics tools compared
| Tool | Starting price (checked November 5, 2026) | What it measures | Free plan or trial |
|---|---|---|---|
| Later | $18.75 a month, billed yearly | Instagram and TikTok analytics; up to 3 months of history on Starter, 1 year on Growth, 2 years on Scale | 14-day trial; no free plan |
| Metricool | from $20 a month | Account analytics; unlimited history on paid plans, 30 days on the free plan | Free plan for 1 brand |
| Sprout Social | $79 per seat a month, billed yearly ($99 monthly) | Profile and post reports on Essentials | 30-day trial |
| Buffer | from $5 a month for 1 channel | Insights; 30 days of history on the free plan, unlimited on Essentials | Free plan for 3 channels; 14-day trial on paid plans |
| Hootsuite | from $99 per user a month | Analytics and reporting on Standard | 14-day trial; no free plan |
Blaze is not in the table because its analytics come with the posting plan: $79 a month with a 7-day free trial. Details below.
What TikTok's own analytics show
TikTok Studio, TikTok's creator app and web tool, has an Analytics area with two parts:
- Account analytics: Overview, Content (metrics for all your posts), Viewers (key metrics, demographics and activity times) and Followers (demographics and other insights).
- Video analytics: an overview of each post, its viewers, and engagement, including comment insights.
It covers one account at a time, so a tool earns its price when you also run Instagram or other networks and want them together.
TikTok analytics in Blaze
Blaze posts TikTok videos directly. Its Insights tab shows highlights for each connected account over 7 or 30 days, with history up to a year. New accounts take a few days to fill in; on the 7-day free trial, insights start on day 4. You can connect Google Analytics too.
From Claude, ChatGPT or Codex, the Blaze MCP server gives a performance digest: followers and impressions for each account for yesterday, the last 7 days and the last 30 days, each compared with the period before, plus the week's top posts. Missing numbers are shown as missing, never estimated.
Questions people ask
Is there a free TikTok analytics tool?
TikTok Studio has analytics built in. Among other tools, Metricool's free plan adds 30 days of analytics for 1 brand, and Buffer's free plan adds 30 days of Insights for up to 3 channels.
Which tool keeps the longest TikTok history?
Later keeps up to 3 months on Starter, a year on Growth and 2 years on Scale. Metricool and Buffer list unlimited history on paid plans. Blaze shows up to a year.
Do I need an analytics tool if I already schedule videos?
Often not. Most schedulers include analytics; see the best TikTok schedulers and the social media analytics tools comparison for every network.